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t-post, the world’s first w e a r a b l e magazine.

26 January 2010

It is exactly what it is: a t-shirt magazine. The equation is quite simple, easily perceptible by even one (as I look peevishly away, whistling nonchalantly) so inept at mathematics.

offbeat news + graphic t-shirt = t-post

I told you it was easy as pie!

Months ago I was approached by T-post, asking if I would like a tee-shirt. I was hesitant; graphic tee-shirts are hardly my cup of tea (save those emblazened the British flag or the Wildfox varieties of which I tuck into bandage skirts). Too ubiquitous, too nostalgic of junior high and high school, too casual for my personal preference. Yet even so it struck my curiosity – what exactly was  T-post, the Swedish company that claimed to be “the world’s first wearable magazine?”

I fell am in love with the entire brand’s concept: every six weeks, subscribers receive a new t-shirt in the post. News story on the inside, the artist’s interpretation on the front. A concept so seemingly simple but unbelievably innovative, not to mention unheard of until now. Genius, I say; it is much like a surprise in the mail. A new gift every. Six. Weeks. It’s a bit like Christmas Day, tearing open the little packages from Sweden to be amazed by a new piece of artwork and a news piece.

Every t-post t-shirt is a conversation starter.

This would be my limited edition tee (creates less environmental waste, dears!) illustrated by the brilliant Esra Røise; not something I would typically pick up in the store, but a beautiful work and quite the conversation starter nonetheless. T-Post works with a different designer for each upcoming issue (so to speak), keeping things edgy with artists both stylistically and personally unique. Each artist has his/her own column on the tee by the news column: T-post informs and publicizes the independent artist. I’ve always harbored admiration for companies that seek out those of particular – but unheard of – talent, for it is these seekers (if you will) that keep the generation of creativity fresh, and  a l i v e .

I adore their concept. I admire their philosophy. It’s all quite romantic, really.

Tees have always been what I wore to sweat in for dance or physical education classes. Things I wore to sleep. Things I bought as souvenirs from museums or travels. Things boys wore because they were lazy. Things I wore when I didn’t feel bothered with taking a blouse off its wooden hanger from my closet.

Yet T-Post brings a different perspective – as they do with all other components of their work, from the artwork to the story – on the plain ol’ tee most never gave a second thought about. These are the shirts that inspire conversation. The shirts that promote change. That instigate movement. That provoke thought. All the while being a work of art and a piece of fashion.

T-Post proves that clothing, or fashion, has the ability to extend past the stereotypical materialists clad in Louboutins and Chanel head-to-toe. Its message reaches the rest of the population, speaking not just of the writer, the designer, the artist, nor yourself, but of the world. Fashion isn’t just superficiality, and T-Post exemplifies that. Design catches the eye. It pushes for a second glance, a second thought, and the rest is up to you.

“It’s a communication experiment that typically begins with a compliment like ‘Nice t-shirt,’ and continues with the wearer explaining the interesting news story behind the design.”


La C.

18 Comments leave one →
  1. 26 January 2010 4:40 pm

    This is the best marketing/cool idea EVER !!!

  2. 26 January 2010 4:54 pm

    I love T-Post. I got oone of their t-shirts as well and its really cool. I love the whole concept behind it!

  3. 26 January 2010 5:08 pm

    amazing idea! it’s definitely keepsake and worth showing off.

    what a passionate image on your personal tee! i love how sketchy it is, and how it’s almost so non-chalantly done.

    love it.

  4. 26 January 2010 5:27 pm

    i love the idea. thanks for sharing. hope youre great dear.xx ediot

  5. 26 January 2010 6:25 pm

    Such a lovely concept! I will look into this for sure<33

    Also I love Esra Røyse's art, it is truly amazing!

  6. 26 January 2010 11:36 pm

    A very neat idea, but one can only use so many graphic tees?

    • 26 January 2010 11:58 pm

      @MizzJ: I think graphic tees are quite versatile, depending on your style. I think there are loads of people out there who think that there are only so many blouses or skirts or dresses one could own, so it’s all perspective (:

  7. 27 January 2010 3:34 am

    I just love this concept.

  8. 27 January 2010 6:16 am

    What a brilliant idea this is!

  9. 27 January 2010 9:33 am

    I think its amazing! though I am not a big fan of the graphic t-shirts either, but this is just creative!!

  10. 27 January 2010 7:18 pm

    So, roughly 37 dollars per shirt (includes shipping). Good deal. It would be especially sweet if you could order one at a time.

  11. 28 January 2010 5:37 pm

    such a cool idea!

  12. 29 January 2010 9:30 am

    what a beautiful print.

  13. 30 January 2010 9:18 pm

    wow. a glossy-obsessed gal like myself could probably never totally come around to something like this, but the concept alone is wonderful. thanks for sharing!

  14. 31 January 2010 8:50 am

    I would like thank you so much for the superior ideas about this topic! And you know, that the essay writers would add it in the essays.

  15. 1 February 2010 12:31 am

    T-Post really is such a great idea and cool project. Oh, I love that t-shirt you got.

  16. 19 February 2010 5:52 pm

    I think you have amazing style. You’re photos are great as well! You should enter into’s Avenue Debut contest for a chance to win $1000 shopping spree at Bloomingdale’s. More details here:

  17. 1 June 2010 5:55 pm

    Interesting site. Found it on Yahoo. Thanks for sharing all this great information. Keep up good work!

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